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Ethical issues in the marketing, advertising, and sale of universal life insurance

Article Abstract:

Proper representations made to clients by universal life insurance agents during marketing and sale of policies is important to the continuance of high ethical standards in the life insurance industry. Industry study has shown that accurate policy credit and charges information should be provided to clients, perhaps through formal written documentation. Agent and client relationship is a factor contributing to the degree of disclosure.

Author: Carson, James M., Forster, Mark D.
Publisher: American Society of CLU
Publication Name: Journal of the American Society of CLU & ChFC
Subject: Law
ISSN: 1052-2875
Year: 1998
Marketing, Ethical aspects

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Measuring the financial impact of backdating a life insurance contract

Article Abstract:

Backdating mat benefit some life insurance owners, but each case should be studied by the agent on an individual basis, as backdating could hurt some policy holders. Generally, backdating offers the greatest benefits to older applicants. As backdated periods get longer, however, the benefits of backdating diminish. Interest rate assumptions that are too high could also diminish any gains recognized through backdating.

Author: Carson, James M., Forster, Mark D.
Publisher: American Society of CLU
Publication Name: Journal of the American Society of CLU & ChFC
Subject: Law
ISSN: 1052-2875
Year: 1995
Contracts, Insurance policies, states

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Illustrated versus actual universal life insurance cash values

Article Abstract:

Insurance agents and their customers should not base their decisions on universal life insurance illustrations because they can be misleading and cause dissatisfaction. However, the illustrations do contain some of the information necessary to make a reasoned judgment. Therefore, agents need to clearly present the risks generated by the nonguaranteed elements' changes to avoid liability.

Author: Carson, James M., Forster, Mark D., Forster, Jeff J.
Publisher: American Society of CLU
Publication Name: Journal of the American Society of CLU & ChFC
Subject: Law
ISSN: 1052-2875
Year: 1997
Life Insurance, Direct Life Insurance Carriers, Insurance Agencies and Brokerages, Insurance agents, brokers, & service, Insurance Agents & Brokers, Insurance industry, Practice, Portrayals, Insurance agents

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Subjects list: United States, Life insurance, Universal life insurance
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