Growing a green marketing strategy

Article Abstract:

Green marketing is a growing trend in which companies promote the environmentally sound nature of their products or packaging as a marketing strategy. The Federal Trade Commission has issued needed guidelines to make sure companies do not use environmental claims to mislead consumers. Companies must make clear if their claims of recyclability refer to a product or its packaging, for instance. The guidelines also frown on misleading statements, such as 'No CFCs' claims on products that contain other ozone-depleting substances.

Marketing, Laws, regulations and rules, United States. Federal Trade Commission, Green marketing

---

ADR: a problem-solving approach for business

Article Abstract:

Disabled customers are often unable to use the products or services of businesses, and when businesses are made aware of this fact they are usually more than happy to try finding solutions. At this point various methods of mediation can come in handy, and partnering is an informal method useful when a disabled person is facing a large organization and which brings a neutral but experienced voice to the process. The non-adversarial nature of the partnering process is its main advantage

Cases, Negotiation, mediation and arbitration, Buildings, Access for the disabled, Self-help devices for the disabled, Assistive technology devices, Architecture and disabled persons, Architecture and the disabled

---

A simplified marketing approach for split-interest trusts

Article Abstract:

Estate planners need to avoid the technical complexities of split-interest trusts when marketing them to potential clients, and instead focus on the what various types of split-interest trusts offer their wealthy clients. This involves describing options with an eye towards return and the special needs and concerns of clients. Marketing strategies for GRITs, GRATs, and charitable remainder trusts are discussed.

Estate planning, Trusts and trustees, Trustees, Trusts (Law), Charitable remainder trusts, Grantor trusts

Similar abstracts:

• Abstracts: Deconstructing and reconstructing consolidated tax savings for public utilities. Behind the General Utilities Doctrine, or Why Does the General Have So Much Support from the Troops?
• Abstracts: Negotiating demands for justice: public interest law as a problem solving dialogue. Training East Europeans to develop ADR and negotiating techniques
• Abstracts: Rationing health care while writing blank checks for environmental health hazards. Environmental crime and the police in Europe: A panorama and possible paths for future action
• Abstracts: Global securities trading: the question of a watchdog. Municipal securities market: same problems - no solutions
• Abstracts: Tackling eutrophication: The implications of a precautionary approach. The hiring of research and teaching staff in higher education institutions in the Russian Federation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.