Is a service guarantee a client's joy or just a ploy? The legal profession's adoption of mainstream marketing tactics promises to raise controversy

Article Abstract:

Guarantees of various sorts can bring benefits to clients and thus indirectly to the law firm, but they demand close consideration beforehand and should fit the circumstances. While critics say that both service and results-based guarantees can seem like gimmicks, and although they may have other drawbacks, both are potentially useful for the increased power they give clients and the risk they transfer to the firm, making the relationship more advantageous for the client. Both kinds of guarantees can be valuable marketing techniques.

Contracts, Ethical aspects, Practice of law, Attorney and client

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Sharp rise in Web sites by largest firms: survey reveals that most major law firms have established Internet presences, and some say Web sites generate business

Article Abstract:

Most major law firms have a Web presence and attribute a portion of their new business to this marketing device. Immigration and intellectual property are the practice areas best suited to the Web and not surprisingly best represented on the Web. There is some resistance among older, more conservative partners to utilization of web sites. This opposition is however waning as sites succeed in attracting new customers. An independent survey indicates many firms have spent or plan to make major investments in techical upgrades.

Telegraph & other communications, Usage, Web sites (World Wide Web), Online information services, Web sites

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Tips to help reduce the stress of opening an office; everything is important but before all other things comes marketing oneself

Article Abstract:

Starting a new law practice can be an exhausting experience, requiring a lawyer to market the practice and run the business end of it. A marketing plan is essential, requiring an attorney to understand the local legal market and to make informed decisions on advertising. Other considerations are location, office space needs, computer requirements, outside resources, and operational structure.

Legal Services

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