Making your best pitch; whether whimsical or staid, a business card must include the right stats

Article Abstract:

The need for sole practitioners to consider the design and content of their business cards carefully is discussed. Different ways lawyers have approached this challenge are described.

Usage, Business cards

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Let me entertain you ... affordably; if a luxury skybox is out of reach, stay local and use imagination to woo clients

Article Abstract:

Low-cost but thoughtful ways to entertain clients which sole practitioners should consider are described. One finds that clients who know her personally will have more confidence approaching her with legal problems and be more trusting of her judgment. Pointers for deducting business entertainment off are also included.

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Netting surfers with a 'HULA' hook; Web sites alone won't catch clients - try special services, links and quotes

Article Abstract:

The article argues that sole practitioners and small-firm lawyers must be careful to continually update and promote their Web sites to make them efficient marketing tools. Web sites must be accessible, meaning listed on as many search engines as possible, hypertext links other Web sites are an effective way to attract visitors, and e-mail can be a third eay of self-promotion.

Design and construction, Web sites, Web site design

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