Marketers aflutter over advertising clutter

Article Abstract:

Advertisers, marketers, media executives and their audiences are overwhelmed by ubiquitous advertisements. One response to such 'clutter' is to produce advertising targeted to very specific groups in exclusive environments. Whittle Communications has pioneered this approach with its Channel One school television news, single-sponsor publications, doctors' office journals and its Larger Agenda book series. Those who advertise through Whittle are guaranteed an uncluttered format in which they will be either the only advertiser or among the only advertisers allowed in the classroom, doctor's office or publication.

Television broadcasting stations, Periodicals, Whittle Communications L.P.

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Are ad buyers for sale?

Article Abstract:

Media buyers for advertising agencies are often faced with the ethical question of how gifts from media companies effect their advertising space purchases. Several anonymous buyers admit that gifts such as tickets, travel and dining are attractive and may influence their decisions. Most buyers frown upon quid pro quo deals, preferring to classify media companies' largesse as development of professional relationships in social settings.

Media buying services

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Ethics and values in advertising: two case studies

Article Abstract:

Ethics and values in advertising are a reflection of organization culture and of professional and personal identities of those employed by a given agency. In two agencies studied employees think ethical considerations are reflected in the ads produced and in the conduct of the business both internally and with clients.

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