Social responsibility and the marketing educator: a focus on stakeholders ethical theories, and related codes of ethics

Article Abstract:

A discussion document by M. Joseph Sirgy attempts to develop a code of ethics for marketing educators. The document is also the basis for the proposed Academy of Marketing Science marketing educator code of ethics. The discussion centered on the concepts of social responsibilities in relation to certain actions and social responsibilities in relation to certain publics. A comparison between the proposed code and the ethical codes of different marketing associations suggested that the proposed code is more comprehensive in dealing with ethical issues related to marketing educators.

Laws, regulations and rules, Academy of Marketing Science

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Commentary on "Social responsibility and the marketing educator: a discussion document."

Article Abstract:

The Academy of Marketing Science is developing a code of ethics for marketing educators. Professor M. Joseph Sirgy and his colleagues at the University of Texas initiated the idea for the ethics code. A review of the work of Professor Sirgy and his colleagues revealed that it can be considered an important contribution to the field of business ethics and marketing. However, several steps still remain to be taken such as revising the draft to make it less prescriptive and conducting a legal review of the revised draft.

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