The Macintosh defection: Apple's love-hate-ignore relationship with the legal industry

Article Abstract:

The legal industry believes that Apple has a brief chance to court them, but that Apple will waste it as it has mismanaged marketing opportunities in the past. The industry took note when lawyer Matt Ghourdjian appeared in an advertisement touting Apple products, believing that Apple was about to launch a marketing campaign targeting lawyers. Shortly after the advertisement appeared, Gourdjian moved to a new firm where he announced that the practice would standardize on Windows 95. Legal users now see the advertisement as a fluke and advise Apple to better coordinate its marketing and advertising departments. Apple sold to the legal market, then left, only to return in 1992 for a short time, and the company now rarely participates in legal trade shows, while other computer vendors stage a strong presence. Legal practitioners believe the new Windows 95 interface and plug-and-play support are weakening Apple's ability to set itself apart.

Computer industry, Marketing, AAPL, Law offices, Company marketing practices, Company analysis, Apple Inc.

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Microsoft-Lexis: publishing dream team?

Article Abstract:

Lexis-Nexis and Microsoft have announced a minimum of three joint projects since May 1997. These projects include Lexis-Nexis' commitment to exclusively use Microsoft's applications in developing new products; a new online service; and Microsoft's promise to use a Lexis-Nexis feed on its Microsoft Network. Lexis-Nexis is hoping to capitalize on Microsoft's dominance within the PC sector to obtain increased market share. Although Lexis-Nexis' critics categorize the partnership as marketing propaganda, Lexis-Nexis officials expect the alliance to allow them to bypass core product development stages and to therefore expedite the development process. Reed Elsevier's technology group Pres, Nick Farmer, insists that the strategic partnership gives Lexis-Nexis an automatic role in Microsoft's product developments. The agreement, however, does not prohibit Microsoft from working with other legal information providers.

Prepackaged software, Computer Software, Software Publishers, Offices of Lawyers, Legal Services, Computer software industry, Software industry, Software, Microsoft Corp., Column, Contracts, Law firms, Contract agreement, MSFT, LexisNexis Group

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Technology on trial

Article Abstract:

Computer systems used in the People v. OJ Simpson and the United States v. Marine Shale trials are discussed. The Simpson trial is one of the most technologically advanced of any criminal proceeding, with each team of attorneys bringing in consultants to configure specialized systems of computers, monitors and scanners. Judge Lance Ito hired Trial Presentation Technologies (TPT) to manage these systems, which include five monitors measuring from 14" to 67", a real-time court reporting system and a Kodak photo scanner. The Marine Shale trial uses a sophisticated Macintosh-based network with a 60" monitor; this setup managers over 10,000 photos and graphics and 50,000 documents. Judge Alan Duplantier desired a paperless trial, and asked counsel to suggest systems. The defense volunteered to install and run the resultant system.

Cases, Equipment and supplies, Simpson, O.J., Technology Information, Trial Presentation Technologies

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