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Mass communications

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Bid for freedom

Article Abstract:

US owners of UK cable and satellite channels, Turner's Cartoon Network, Fox Kids, Nickelodeon, Cable News Network, and other cable broadcasts, had to de-Americanize their programming to give it a more British feel except for the Disney Channel which was able to retain its style.

Author: Keighron, Peter
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Cable Television Systems, Brief Article, Cable television, Walt Disney Studios, MTV Networks Inc. Nickelodeon, Cable News Network, Fox Kids Network

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A pitch is worth a 1000 words

Article Abstract:

Experienced commissioning editors from broadcasters like Channel 5, ITV Network, and Discovery know what to look for when they're listening to a pitch. Veteran producers and directors have developed many techniques to make sure their few minutes in a commissioning editor's office will be remembered.

Author: Lipscomb, Georgina
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
United States, TV Stations, Methods, Selling, Channel 5 Broadcasting Ltd., Television stations, Discovery Communications Inc., Television producers and directors, Television directors, Television producers (Persons), Proposal writing, ITV Network

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The scheduling war zone

Article Abstract:

Experts predict the death of the scheduler in the future era of digital television. But in the present, ever-increasing network competition has given schedulers significant influence over the branding and marketing of television channels.

Author: Keighron, Peter
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Forecasts, trends, outlooks, Television, Forecasts and trends, Television programs, Calendar, Brand name products, Brand names, Digital television

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Subjects list: United Kingdom, Television broadcasting industry, Marketing, Cable television broadcasting industry, Television networks, Cable networks (Television)
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