Ads need rethink on quality web TV

Article Abstract:

Broadband video platform provider Brightcove has launched Brightcove Show, an online publishing platform which allows clients to deliver streamed broadcast-quality internet TV. Brightcove also claimed that content providers have to rethink their advertising strategies, as the viewership of internet TV grows. The features of Brightcove Show are given.

Services introduction, New Products/Services, Services information, PRINTING AND PUBLISHING, United States, Services, Mass media industry, Company service introduction, Service introduction, Internet television, Brightcove Inc.

---

How Sony deals with change

Article Abstract:

Sony has gathered its accredited Europeaen dealers in Madrid to feature the new broadcasting technology products of the company. The company plans to expand in HDV products, such as two interchangeable lens tapeless camcorders and the HVR0HD1000E which is meant for events and weddings. Other plans of Sony and its dealership system are discussed.

Product development, Strategy & planning, Marketing procedures, Facilities & equipment, Household audio and video equipment, Radio & TV Broadcasting, Planning, Japan, Marketing, Equipment and supplies, Consumer electronics industry, Broadcasting industry, Sony Corp., Company marketing practices, SNE, Company business planning

---

Similar abstracts:

• Abstracts: My year one lessons. How much money does this man need? Popular front
• Abstracts: Why kids need quality. Comedy's writing wrongs
• Abstracts: All3Media helps Slate move into TV. An unforgettable challenge. Five slams TV cancer claim alleged
• Abstracts: ITV's extra terrestrial viewers. Hoping this will be the last of the summer whine
• Abstracts: Double dealing. UKTV won't challenge ITC's quality rejection

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.