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Mass communications

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An intellect to innovate at C4

Article Abstract:

Tim Gardam, program director of Channel 4 (C4) explains his stand against privatization of public television, citing C4's strong schedule, risky content and sense of originality. The downturn in television advertising has affected the station's ability to commission programming, however, Gardam remains optimistic about the station's current developments and future plans.

Author: Hughes, Penny
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
Strategy & planning, Interview, Gardam, Tim

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The cutting edge

Article Abstract:

Channel 4's E4 digital entertainment television channel has increased its young adult viewer market share by twofold. However, the channel's continued growth could be hurt by Channel 4's inability to produce mainstream entertainment hits. E4 could even start to break away from Channel 4 as it continues to grow.

Author: Hughes, Penny
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
Forecasts, trends, outlooks, Management dynamics, Services information, Analysis, Services, Television broadcasting, Forecasts and trends, Market trend/market analysis, Company business management, Company market share, Radio/TV/entertainment industry software, E4 (United Kingdom)

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Leading suppliers claim Channel 4 has lost plot

Article Abstract:

Independent producers for Channel 4 feel that the channel has lost its focus with market share in the first quarter as low as 9.3%. Other industry executives see possible competition with Channel 5 and believe that Channel 4's focus is rational in providing popular programming.

Author: Hughes, Penny
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
Statistical Data Included, Contracts, Channel 5 Broadcasting Ltd.

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Subjects list: United Kingdom, Management, Television broadcasting industry, Television stations, Market share, Channel 4
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