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BBC Broadcast unveils rebrand

Article Abstract:

BBC Broadcast will have a new name, Red Bee Media. The corporation had to rename itself after its commercial playout and multimedia arm was purchased by Australia based Macquarie Capital Alliance Group.

Author: Picarda, Alice de
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Australia, Acquisitions & mergers, Organizational nomenclature, Mergers, acquisitions and divestments, Company acquisition/merger, Names, BBC Broadcast Ltd.

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Gardam enforces multiculturalism

Article Abstract:

Channel 4 director of programming, Tim Gardam, is enforcing the use multiculturalism programming.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Television broadcasting

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When TV is no longer TV

Article Abstract:

The issue of television as an entertainment brand are examined.

Author: Bell, Emily
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Forecasts, trends, outlooks, Forecasts and trends, Television programs, Market trend/market analysis

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Subjects list: United Kingdom, Television broadcasting industry, Marketing, Company marketing practices
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