Broadband: Advertising and TV

Article Abstract:

For the last 50 years, advertisers and broadcasters have depended on a linear television schedule in order to aim tradditional commercials at viewers. But American consumers with the new personal video recorders from TiVo and ReplayTV are said to watch 60% of television programming 'offline', enabling them to fast forward through advertisers' commercials. Experts say TV advertising must become non-linear to survive.

United States, Household audio and video equipment, Audio and Video Equipment Manufacturing, Video Home Recorders & Players, Cable and other pay TV services, Cable and Other Program Distribution, Subscription Television ex CATV, Innovations, Video equipment industry, Marketing industry, Subscription television, Teleworld Inc., Replay TV

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TX

Article Abstract:

Channel 4's documentary series "In My Experience" is comprised of six-minute films, each directed by a different teenager, covering his or her experiences with dating. The producers said the production deadlines often fell victim to the kids' unpredictable love lives.

Teenagers, Youth, Portrayals, Dating (Social customs), Documentary films, Documentary movies

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Losing the numbers game

Article Abstract:

Television stations in the United Kingdom focus on ratings instead of creative excellence, looking for advertising. Channel 4, ITV, BBC 1, and BBC 2 choose mediocre programming to up viewers ratings.

British Broadcasting Corp., Column, Independent Television

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