Broadband by powerline: Switching on to an old idea

Article Abstract:

Many communications and utility companies such as RWE, Ascom, Mannheim's MVV, and EnBW are offering powerline solutions, which allow an internal network to receive satellite, DSL, or cable, by distribution through the user's home air conditioning supply. This new technology is attractive to consumers in that it provides these services at a lower price.

Germany, Electric Power Generating, Electric Power Generation, Electric services, Electric utilities, RWE Energy AG, Ascom Communications Inc., EnBW Kraftwerk AG

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Switched on to the power of idents

Article Abstract:

The effect of the trends of brand management by television channels, on the competition among designers for contracts, is described.

United Kingdom, Television Broadcasting, Marketing procedures, Television broadcasting stations, TV Networks, Methods, Marketing, Product management, Television networks, Company marketing practices

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Emergency: the inside story

Article Abstract:

The success of the medical documentary, Fight for Life program, of BBC1 due to insertion of real life stories is presented.

Sales & consumption, Market share, Radio and Television Broadcasting, Radio & TV Broadcasting, British Broadcasting Corp., Broadcasting industry, Company market share, Documentary television programs, Television documentaries, Market size, Fight for Life (Television program)

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