Active audience theory: pointless populism

Article Abstract:

The active audience theory of television viewing is an attempt to ascribe assertive social motives to television watchers. Active audience proponents prefer to overlook common social critiques of television shows, maintaining instead that viewers assert their own individuality in their choices of programming and in their interpretations of the shows they watch. While viewers may offer unique readings of television texts, and may use television for social purposes, the dominance of traditional sexist and racist stereotypes persists in American television.

Research, Column, Study and teaching, Culture, Television viewers

---

Methods of measuring media concentration

Article Abstract:

Regulators are searching for methodologies to accurately measure media ownership. The European Commission and other Member states support ownership controls that accomodate access to technological advances. Regulation will allow the telecommunications industry to exploit new market opportunities while ensuring media diversity. Two significant values to measure are audience share and revenue share. Combining various measurements methods might provide the most accurate data.

Standards, Management, Telecommunications services industry, Telecommunications industry, European Union. European Commission

---

Similar abstracts:

• Abstracts: Broadcasting and national identity in Ireland. Globalization and policy choice: television and audiovisual services in India

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.