C4I stuns rivals by cutting commission rate

Article Abstract:

Channel 4 International (C4I), the distribution arm of non-profit Channel 4, has announced the reduction of its standard 30% commission rate to 25% to gain more business from independent producers. C4I head Bernard MacLeod said the company aims to provide the industry with the best distribution service in terms of cost and efficiency. The rate cut is also intended to ensure the choice of C4I as distributor of all of C4 program producers. C4I rivals were surprised by the distributor's action, with one observing that some people in the industry will be motivated to rethink their commission structures.

Comment:

Announces the reduction of its standard 30% commission rate to 25% to gain more business from independent producers

Marketing procedures, Motion Picture and Video Distribution, Television Distribution, Channel 4 International

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Channel X to link up with ad agency to develop shows

Article Abstract:

Channel X, an independent production firm, has signed an agreement with Michaelides & Bednash (M&B) of London, UK, to co-develop television programs. The deal calls for M&B to provide Channel X procedures on how to develop campaign ideas to be applied for TV programming. The concepts that will be developed is to be materialized by Channel X through a production. The two partners already presented one concept that is described as under comedy and entertainment category, with an unnamed broadcaster.

Comment:

Advertising firm signs an agreement with Channel X to co-develop television programs

Strategic alliances, Motion Picture and Video Production, Television Production, Channel X, Michaelides and Bednash

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