Can MacDonald make C4's day?

Article Abstract:

Adam MacDonald is using his scheduling experience gained by him at the BBC and program-making experience gained at Lion TV to revitalize C4. A major challenge for MacDonald is to make money go further and will be to bring coherence and new zest without alienating an audience which can be as resistant to change as Radio 4 listeners.

MacDonald, Adam

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C4's agenda setter

Article Abstract:

A profile of Dorothy Byrne, Channel 4's head of news and current affairs is presented. Byrne discusses the factual depiction in the television programs and the trends to address the political incorrectness through broadcasting media.

Public affairs, Services information, Social aspects, Services, Political aspects, Interview, Television programs, Byrne, Dorothy

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An eye on the wider world

Article Abstract:

The successful career and future prospects for Channel 4's documentaries chief, Danny Cohen is discussed.

Strategy & planning, Planning, Company business planning, Cohen, Danny

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