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Mass communications

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Election fever

Article Abstract:

The efforts of media people to present the election issues and political activities in more interesting manner so as to attract the viewers are discussed. The various programs developed on this issue in the United Kingdom are also discussed.

Author: Keighron, Peter
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Public affairs, Elections, Media coverage

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The costs and the complications of CGI

Article Abstract:

CGI technology offers a valuable tool for factual programming, but involves high costs and people-related problems. Information is presented to make the use of CGI less complicated and more cost-effective.

Author: Keighron, Peter
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Technology application, Common Gateway Interface

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Measuring up

Article Abstract:

25 years of television viewers rating services of Broadcasters' Audience Research Board Ltd. is presented.

Author: Keighron, Peter
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Services information, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Services, Marketing research firms, Television audience ratings, Broadcasters' Audience Research Board Ltd.

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Subjects list: United Kingdom, Management, Television programs, Company business management
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