Getting viewersE vote

Article Abstract:

Twenty five years of Question Time sees the audience contain a fair share of the younger (18- 35) age group, surprising for a programme on political current affairs. The Michael Moore effect describes youthEs fascination for well-presented political and current affairs programmes.

Radio and Television Broadcasting, Radio & TV Broadcasting, Targets & Markets, British Broadcasting Corp., Appreciation, Broadcasting industry, Youth market, Question Time (Television program)

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Getting the fit right

Article Abstract:

Rules concerning sponsorship have been rewritten by the Independent Television Commission (ITC). At present, sponsorship represents approximately 3% of advertising revenue for the ITC. This percentage is forecast to increase to between 7% and 10% over the next few years.

Marketing/Advertising Methods, Abstract, Marketing industry

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Playtime's over

Article Abstract:

David Lynn, managing director of Nickelodeon's television channel, wants to replace junk food ads with healthy foods, as Office of communications banned the advertising of junk food on television channels.

Legal issues & crime, Government regulation (cont), Government regulation, Cable Television Systems, Cable Networks, Executive changes & profiles, Cable and other pay TV services, Legal/Government Regulation, Officials and employees, Cable television broadcasting industry, Beliefs, opinions and attitudes, Censorship, Nickelodeon UK, Office of Communications (United Kingdom), Lynn, David

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