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Mass communications

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Heggessey: indies can earn more from rights

Article Abstract:

The possible approaches that can be adopted by independent producers to draw maximum benefits from the new trade agreements and new program rights, as discussed by Lorraine Heggessey, are presented. Heggessey is the chief executive officer of production firm Talkback Thames.

Author: Shepherd, Rob
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
United Kingdom, Motion picture & video production, Interpretation and construction, Commercial treaties, Trade agreements, Television production companies, Heggessey, Lorraine, Broadcasting rights

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Kydd fights Sky with better care

Article Abstract:

Virgin Media expects to win its ongoing conflict with BSkyB over customers by improving its customer care quality. James Kydd, managing director of marketing at Virgin Media, explains the firm's approach regarding its customer services.

Author: Shepherd, Rob
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Marketing procedures, Customer relationship management, Customer relations, Virgin Media Group Ltd., Kydd, James

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Branson makes his case

Article Abstract:

The views of executive Sir Richard Branson of Virgin Group Ltd. against BSkyB's alleged abuse of its dominating position regarding broadcasting are presented.

Author: Shepherd, Rob
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Telephone communications, exc. radio, Services information, Radio and Television Broadcasting, Radio & TV Broadcasting, Communication services, not elsewhere classified, Services, Broadcasting, Satellite communications services industry, British Sky Broadcasting Group PLC, Branson, Richard, Virgin Group Ltd.

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Subjects list: United Kingdom, Management, Officials and employees, Beliefs, opinions and attitudes, Company business management, Entertainment industry
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