Hitting the target?

Article Abstract:

Producers have to consider several factors in licensing and merchandising hit television shows in foreign lands, such as having the right broadcast partner, hiring a local licensing agent, and the different market trends for each country. Asia is seen as a big market where local agents can be useful, with Hit Entertainment's "Thomas" as the second most popular pre-school brand in Japan. Product piracy, especially in China, is also discussed.

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Overseas networks are in the frame

Article Abstract:

The television content distributors are concentrating on international markets out side United States and United Kingdom, as they are receiving good response and profits from overseas audience. More than 66 percent of sales revenues are coming the international market.

United States, Sales, profits & dividends, Television programs, Company sales and earnings, Company earnings/profit, Television program distribution companies

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Licensing & merchandising

Article Abstract:

Independent television production companies can generate income from licensing and merchandising. In this context, the product sales generated with "Pop Idol", "Who Wants to be a Millionaire", and "Little Britain", are also mentioned.

Marketing, Economic aspects, Company marketing practices, Licencing agreements

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