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Mass communications

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How low will they go?

Article Abstract:

The fate of terrestrial broadcasters in the wake of digital take-up raid and impending analogue switch-off is analyzed. It remains to be seen whether these broadcasters will be able to retain their market share in the new technology era. The Freeview phenomenon, and the steady trends of diminishing market shares of the television broadcasting industry are discussed.

Author: Reevell, Philip
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Forecasts and trends, Market trend/market analysis, Digital communications, Digital communication

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Invasion of the audience snatchers

Article Abstract:

New advanced technologies like mobile phone telephones and broadband services adopted by the television broadcasting companies to compete with the competitive market and the challenges in front of the television industry are discussed. Royal Television Society's delegates are trying to workout with solutions.

Author: Snoddy, Raymond
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Wireless communications, Wireless communication systems, Broadband transmission, Broadband, Broadband Internet, Mobile communication systems, Wireless technology

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Formatted entertainment continues to hit the market

Article Abstract:

The ratings of latest television shows reveals that United Kingdom television formats are receiving good response in international market. The market shares of various television programs in the first week of October, 2006 are presented.

Author: Reevell, Philip
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Television programs, Television scripts

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Subjects list: United Kingdom, Usage, Television broadcasting industry, Technology application, Market share, Company market share, Industry forecasts
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