IPC makes masthead TV more

Article Abstract:

Yorkshire Television, Highflyer Productions and Zenith Productions have entered into an agreement with magazine publisher IPC to create terrestrial masthead TV versions of popular titles. Yorkshire is currently working on a version of IPC's Loaded magazine, while Highflyer, which produces Channel 4's racing coverage, is producing a TV version of Horse & Hound. Zenith, on the other hand, is hoping to make a series of Shoot! that could appeal to a broader audience than the magazine currently reach.

Comment:

Along w/ Yorkshire TV & Highflyer Prodns, have entered into a deal w/ IPC to make masthead TV versions of popular titles

Cable Television Systems, Cable Networks, Periodical Publishers, Strategic alliances, General News Magazines, Cable television broadcasting industry, Cable television, News magazines, Yorkshire Television Holdings PLC, Zenith Productions Ltd., Article, IPC, Highflyer Productions

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Article Abstract:

The performance of 16 channel controllers in Britain over the past 12 months is evaluated based on the channel's programming content, ratings, and the channel controller's image.

Evaluation, Media executives

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