Identity parade
Article Abstract:
Channel 4's creation in 1982 was launched with the help of sophisticated branding which prior broadcasters did not offer because there was no need for it. Channel 4 has had four logo changes in their 25 year history in keeping with their aim to be diverse, challenging and innovative.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
United Kingdom, Marketing procedures, Marketing, Design and construction, Company marketing practices, Brand image
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
No surrender to snobs
Article Abstract:
This article discusses about the controversies about Big Brother show broadcasted on Channel 4 Television Co.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Public affairs, Services information, United States, Services, Criticism and interpretation, Media coverage, Big Brother (Television program)
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Television broadcasting industry, Channel 4 Television Co.
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