Is the content still king?
Article Abstract:
A focus on the innovative income generating strategies followed by television channels and the implications on television content is presented.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Financial management, Evaluation, Finance, Television programs, Company financing
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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Crush time for kids TV
Article Abstract:
The impact of ban of junk food advertisements on the revenues and future of kids television channels is described.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
United Kingdom, Television programs for children, Censorship, Children's television programs, Junk food, Junk foods
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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The brand's the thing
Article Abstract:
A focus on the growing importance of channel branding is presented.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Brand image
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
User Contributions:
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Subjects list: United States, Television broadcasting industry, Industry forecasts, Forecasts and trends, Market trend/market analysis
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