Never mind the how

Article Abstract:

Steve Orchard, the operations director of the GWR Group, discusses about the two ineffective tools being currently used for audience measurement on commercial radio - the RajarEs diary methodology which is prone to human error, and meter technology which is still in the nascent stage. According to him a better gauge is to check whether people are buying whatever is being advertised.

Executive changes & profiles, Officials and employees, Radio broadcasting industry, Surveys, Beliefs, opinions and attitudes, GWR Group PLC, Orchard, Steve, Radio audiences

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Radio sets the standards

Article Abstract:

The services rendered by radio broadcasting for the public good are evaluated. As defined by Ofcom quality, social values, diversity, and range and balance are the key components followed by radio broadcasting industry to deliver a qualitative public service broadcasting.

Product standards, safety, & recalls, Services information, Standards, Services, Radio broadcasting, Radio/TV/entertainment industry software

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Time to act on switchover

Article Abstract:

Progress towards fully digitalized broadcast TV spectrum is expected to lose its attractiveness soon if corrective action is not taken. The government must take a decisive action by declaring the analogue switch-off date and go digital.

Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, Prerecorded Music Services, Television broadcasting industry, Forecasts and trends, Technology application, Market trend/market analysis, Digital communications, Digital audio broadcasting, Digital communication

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