New director Phillips plans Worldwide charm offensive

Article Abstract:

BBC Worldwide plans to launch a charm offensive with in-house and independent producers as part of an effort to broaden its distribution operation under the leadership of newly appointed director of international television, Mike Phillips. The appointment of Phillips makes him the dedicated figurehead for Worldwide's sales department, a post that has been unoccupied since May 1997 after Fabiola Arredondo resigned as director of international distribution. As director of international television, Phillips will be responsible for overseeing the purchase of rights for shows and serve as representative for Worldwide at the major markets.

Comment:

Plans to launcha charm offensive w/ in-house & independent producers under newly named director of intnl TV Mike Phillips

United Kingdom, Other staff changes & profiles, BBC Worldwide Ltd., Article

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TV's net scope

Article Abstract:

Most of the major UK broadcasting companies have their own internet sites, which allow users to access information whilst emphasizing and promoting the brand name. News broadcaster ITN's web site is easy to access and the layout offers clearly defined information on world news. There are also advice services, such as drug helplines. Discovery is set up in a magazine format which allows users to choose different areas of interest and access video clips.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Usage, Evaluation, Services, Internet services, Science and technology policy, Web sites (World Wide Web), Web sites, Internet/Web advertising, Internet advertising, Independent Television Network Inc., Discovery Communications Inc.

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The sharp end of the cutting edge

Article Abstract:

People in television broadcasting are having to get used to new technology which is transforming the industry. Digital broadcasting, multimedia and interactive programming, as well as 'virtual studios' are now a reality. The new technology will alter boundaries between different jobs. The industry is not properly prepared for technological revolution.

Technology application

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