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Playing the loyalty card

Article Abstract:

The advantages and commercial opportunities of Skycard, a customer loyalty card which was launched by Sky Television Plc, are examined.

Author: Curtis, James
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Sky Television PLC, Discount cards

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Dear Diary...

Article Abstract:

The UK Horizons series, Sex in the High Street, which is about the changing face of the UK sex industry, is discussed.

Author: Barber, Max
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
Product introduction, UK Horizons

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Sky News set for launch in America

Article Abstract:

BSkyB plans to launch its Sky News television service in the U.S. The service could be launched as early as July 2003.

Author: Gallagher, Rosemary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
United States, Telephone communications, exc. radio, Satellite Telecommunications, Satellite TV Communications, Direct broadcast satellite television, British Sky Broadcasting Group PLC. Sky News

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Subjects list: United Kingdom, Company service introduction, Service introduction, Direct broadcast satellite television industry, Satellite television industry, Product introduction, Satellite television
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