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Mass communications

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Radio must learn to brand

Article Abstract:

Building strong radio brand is going to be a critical factor in succeeding in a hyper competitive environment. The methods of improving radio broadcasting services are discussed.

Author: Bryce, Graham
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Management dynamics, Management, Company business management, Industry forecasts

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Hearing the iPod hype

Article Abstract:

Though radio shows downloading feature of iPod is being projected as an extraordinary technological innovation, it is not so. There is little consumer demand for such a feature.

Author: Bryce, Graham
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
United States, Product information, Evaluation, Technological innovations, MP3 player/device, MP3 players, Downloading, Apple iPod (MP3 player/device)

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DAB returns the market

Article Abstract:

The sales of DAB digital radio have grown steadily. Future sales forecasts are also showing exponential growth due to DAB's ability to let customers download music instantly.

Author: Bryce, Graham
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Radio & TV communications equipment, Market share, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Digital Radios, Company market share

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Subjects list: United Kingdom, Radio broadcasting industry, Forecasts and trends, Market trend/market analysis
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