Rethinking the lottery

Article Abstract:

The People's Lottery is trying to win broadcast rights to the National Lottery from incumbent operator Camelot, whose contract expires in 2001. But paltry ratings has many industry experts saying television coverage is the wrong medium for the Lottery.

Ireland, Misc. Amusement, Recreation Services, Legal Gambling, Gambling Industries, Evaluation, Gambling industry, Gambling, People's Lottery, Camelot Group PLC, National Lottery

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Telling the tale of Tweenie success

Article Abstract:

Tell-Tale Productions, a children's programming firm created in 1994, found success with its "Tweenie" idea, which was commission by the BBC. The company is looking to develop and diversify by setting up its own distribution arm now.

Motion picture & video production, Motion Picture and Video Production, Television Production, Management, Television production companies, Tell-Tale Productions

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Writing a new script

Article Abstract:

Independent Television's new focus on programming drama is presented. An increased market share, a strong emphasis on returning television series, and marketing to the 16-34 year old audience is discussed.

Television Broadcasting, Marketing procedures, Television broadcasting stations, Market share, Television, Demographics, Targets & Markets, Television broadcasting industry, Marketing, Television programs, Adults, Teenage consumers, ITV PLC

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