Sky's free market move

Article Abstract:

Sky TV's subscription-free package of 116 TV channels and 81 radio stations at a one-off payment of [pounds sterling]150, is seen as a reaction to the runaway success of Freeview, and a move to attract the consumers who are unwilling to pay money for extra channels. The new chief executive, James Murdoch, is hoping that this strategy will eventually woo the viewers of free-to-air satellite to buy Sky's pay uTV.

Marketing procedures, Marketing, Company marketing practices

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The changing face of Sky EPG

Article Abstract:

A focus on the Sky' revamping program of its electronic program guide to improve navigation and its implications on other broadcasters and channels is presented.

Television program viewing guides, Television program guides

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Sky's HD treasure trove

Article Abstract:

A focus on the production of Sky Television's upcoming heritage program 'Artsworld HD' is presented.

Historical television programs

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