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Mass communications

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The best form of flattery

Article Abstract:

Creativity and theft are inextricably linked. The recent creative period on factual TV bears evidence to this statement. As the creative phase is on its wane, the next phase emerging from the file sharing and piracy is likely to generate a creative revolution most probably in the field of television program distribution.

Author: Cosgrove, Stuart
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Forecasts, trends, outlooks, Goods & services distribution, Channels of Distribution, Forecasts and trends, Television programs, Market trend/market analysis, Criticism and interpretation, Distribution, Creative ability, Creativity, Company distribution practices, Reality television programs, Piracy (Intellectual property)

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Pathological fear of four

Article Abstract:

An analysis of the viewers of Channel 4 is presented. The channel seems to be targeting audience above the age of 35 years and driving away the younger crowd.

Author: Cosgrove, Stuart
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Marketing procedures, Targets & Markets, Psychological aspects, Demographic aspects, Television viewers, Channel Four Television Company Ltd., Target marketing

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Why ITV is a class apart

Article Abstract:

Stuart Cosgrove, director of nations and regions at Channel 4 counters the criticism and ridicule ITV is being subjected to on its 50th birth anniversary.

Author: Cosgrove, Stuart
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
United States, Executive changes & profiles, Services information, Officials and employees, Services, Appreciation, Rites, ceremonies and celebrations, Channel 4 Television Co., ITV PLC

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Subjects list: United Kingdom, Television broadcasting industry
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