Watching the future

Article Abstract:

Importance of content in television programs is highlighted. Notwithstanding the plethora of new technologies that are now available to the television producers for creative expression, they must not lose sight of the content.

Analysis, Technology application, Television content ratings

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Post houses feel the Soho squeeze

Article Abstract:

The difficulties faced by those in Soho who are in between the boutiques that prosper on their expertise and large post firms that succeed by providing a one-stop shop, are discussed.

Forecasts, trends, outlooks, Marketing procedures, Marketing, Company marketing practices, Industry forecasts

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In my view

Article Abstract:

The need for new production techniques, innovative ideas and good talent in television program making are emphasized. Audience preference for terrestrial television is highlighted.

Services development, Beliefs, opinions and attitudes, Television viewers, Company service development, Service development

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