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Mass communications

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When media collide ...

Article Abstract:

The course that television broadcasting industry will take as broadband distribution increases its market share is discussed. The implications of the new technology for television broadcasting companies like BBC2 and other brands that have developed a rapport with audience over the years are also discussed.

Author: Keating, Roly
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Management dynamics, Management, Company business management, Broadband transmission, Broadband, Broadband Internet

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The jargon juggernaut

Article Abstract:

Importance of using lucid language that viewers understand is emphasized. People from television broadcasting industry seem to have developed a separate language, which distinguishes them from others but also makes them incomprehensible to the viewers.

Author: Harrison, Ted
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Executive changes & profiles, Usage, Officials and employees, Jargon (Terminology)

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Who is new media kidding?

Article Abstract:

The impact of virtual world and internet on the market of children television programs is analyzed.

Author: Pope, Gary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Television programs for children, Virtual reality, Virtual reality technology, Children's television programs

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Subjects list: United Kingdom, Television broadcasting industry, Market share, Television viewers, Company market share
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