Ads speak to Asian-Americans

Article Abstract:

Chinese, Korean, Filipino, and Vietnamese consumers in the United States are a small but fast growing and affluent part of the national advertising landscape. Advertisers and advertising companies are seeing economic advantage to understanding the cultures and languages of these communities.

Sales & consumption, Marketing/Advertising Methods, Methods, Usage, Asia, Asian American consumers, Asian advertising

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Tough, but often humorous talk as Madison Avenue confronts the subject of diversity

Article Abstract:

Advertising executives met to discuss their role in institutional racism. Promoting minority businesses, minority agencies, talking up advertising careers to youth in minority communities, and countering client complacency were among the issues raised.

Public affairs, Social Cause Advocacy, Social aspects, Social policy, Minorities, Advertising and minorities, Minorities as consumers, Minority consumers

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A creative executive, formerly of Kirshenbaum Bond, moves to Ogilvy & Mather in New York

Article Abstract:

Ogilvy & Mather, New York has spirited Bill Oberlander away from Kirshenbaum Bond & Partners to become an executive creative director and one of five senior partners. The 41-year-old Art Directors Club president has worked on campaigns for Snapple, Target and Rockport and will be part of the Young Guns program, which recruits youthful and imaginative students.

Advertising agencies, Outdoor advertising services, Outdoor Advertising, Display Advertising, Evaluation, Officials and employees, Human resource management, Appointments, resignations and dismissals, Ogilvy & Mather Worldwide Inc., Oberlander, Bill, Boyko, Rick, Burrier, Dan

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