A wider work force by computer: adding a voice or obeying a nod, today's programs can help the disabled hold a job

Article Abstract:

Technological developments create opportunities for disabled persons, but actual jobs are still scarce. The Census Bureau estimates that 28 percent of the nation's disabled hold full-time or part-time jobs. According to Erica C. Jones, who represents the President's Committee on Employment of People with Disabilities, of the remaining 72 percent, most are willing to work if they have access to the work force. Advances in technology mean that people with disabilities can be productive, and proponents of hiring the disabled say that costs are less than is usually expected. Studies indicate that the average cost to an employer for accommodating someone with a handicap is usually less than $1,000. Products for disabled people include: the DragonDictate-30K voice recognition system, from Dragon Systems Inc; the IBM PhoneCommunicator, for the hearing impaired; and DEC's DECtalk voice synthesizer.

Office machines, not elsewhere classified, Social aspects, Product information, Employment, Beliefs, opinions and attitudes, Dragon Systems Inc., Social conditions, Self-help devices for the disabled, Assistive technology devices, column, Social Issue, Handicapped, Physically Handicapped, President's Committee on Employment of People with Disabilities, Jones, Erica C.

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Where commercial arts meet computer age

Article Abstract:

Eastman Kodak's Center for Creative Imaging allows commercial artists such as photographers, designers and illustrators the opportunity to explore how digital image processing techniques can be integrated into their professions. The $7 million facility's courses are designed to break down artists' technological fears and show them how their productivity can be increased. Students pay up to $3,000 for five-day sessions in disciplines such as cyberart, virtual reality, 3-D animation and cartography. The movement towards digital imaging is occurring throughout many artistic professions, particularly in photography where cameras are recording images digitally on computers rather than on film. The center is part of Kodak's strategy to be a part of the expanded use of digital technology.

Photographic equipment and supplies, Methods, Services, Art, Eastman Kodak Co., Product introduction, Image processing, Digital electronics, EK, Commercial artists, Strategic Planning, Applications, New Technique, Computerphobia

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Magazine ads push computer commercials out of the picture

Article Abstract:

Computer industry advertisers are allocating more funds to magazine ads than to television ads. The success of niche market computer journals has led to the massive influx of advertisers who can reach a specific target audience. Computer magazine readers often purchase computer magazines with the intention of purchasing some computer component in the near future. Broadcast ads dropped from $125 million in 1988 to $30 million in 1991. The success and visibility of glossy color computer ads has led to the increase of multi-page ads in most major magazines including PC Week, PC Magazine, PC World, Infoworld and other publications.

Periodicals, Publishing industry, Computer industry, Marketing, Market share, Trends, Marketing Strategy, Advertising (Industry), Magazines

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