A Manhattan school starts a campaign to bring out the inner artists in New Yorkers

Article Abstract:

The School of Visual Arts has a new ad campaign that encourages viewers to 'make something,' but does not mention details of its night courses in the visual arts. The campaign was created by Wieden & Kennedy with a budget of under $1 million. The campaign includes projects involving art students and the public.

Wieden and Kennedy Inc., Art schools, School of Visual Arts

---

Zoos are trying to raise their profile, and the environment's

Article Abstract:

The American Zoo and Aquarium Association hired Proprietary Media, which has already spent $6 million and 5 years in research and development for a campaign to educate the public about the wonders and merits of the country's zoos and aquariums. Senator Bill Bradley, A.Z.A. spokesman is promoting the group publicly, in corporate circles and on videos connected with merchandise. The key demographic is children, generally accompanied by family and adult friends so A.Z.A. offers www.AzasWeb.com in 10 languages. The hope is to acquaint the public with conservation and the educational sides of aquariums and zoos as well as the entertainment factor.

Marketing procedures, Administration of Economic Programs, Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Marketing & Consumer Services, Marketing, Contracts, Marketing industry, Bradley, Bill, Zoos, Aquariums, Public aquariums, Love, Kermit, American Zoo and Aquarium Association, Proprietary Media Inc.

---

Ad campaigns encourage medical professionals to know how to recognize and treat bioterrorism

Article Abstract:

The Association of Medical Publications is launching a public service ad campaign to help doctors and medical personnel know how to recognize, diagnose and treat inhalation anthrax and other diseases resulting from bioterrorism. The campaign, developed by Regan Campbell, the medical ad agency, appears in December or January issues of over 30 medical publications.The association also sponsors a Web site with content developed and maintained by the American Academy of Family Physicians.

Advertising Activity, Public service advertising, Association of Medical Publications, Regan Campbell

Similar abstracts:

• Abstracts: Advertising: some experts of spin offer advice to Microsoft on how to reach consumers' hearts and minds. Microsoft tries another court: public opinion; spends milions on ads and lobbying efforts
• Abstracts: ESPN campaign uses a 'hostile' Web site to send viewers its way. Behind Levi's new campaign, hopeful hand-wringing
• Abstracts: Digitally disenfranchised; Bell companies are blamed for the slow start of a fast Internet service. CueCat links printed ads to Web, but skeptics are wary
• Abstracts: Trudeau is 'stable,' anxious Canadians told; sons thank nation for outpouring of support. BioChem bombing linked to Bre-X
• Abstracts: 4 partners sign on to support new wireless data standard. (from Atheros Communications). Bluetooth defies obituaries

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.