Ad nausea on hold

Article Abstract:

The Australian media advertising sector has been predicting poor figures for 2001 and the economic downturn in the United States and Japan has not helped. Cautiousness in the market has meant the financial position is not too bad and 2001 may show some growth.

Finance, Advertising media

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Brand new day

Article Abstract:

Issues are presented concerning the challenge which is being faced by the manufacturers of proprietary products from the growth in sales of own-brand products in supermarkets. The competition strategy of Woolworths and Coles is discussed.

Marketing, Supermarkets, Brand name products, Brand names, Woolworths Ltd., Coles

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The push-tucker man

Article Abstract:

The close links of American food producer Kraft to tobacco producer Philip Morris is being highlighted on Australia television by food expert Dick Smith who is calling for a national boycott of Kraft goods.

Product information, Food industry, Ethical aspects, Public opinion, Philip Morris Inc., Kraft Foods Inc.

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