An online ad-server hopes to stimulate its growth with $57 million form investors

Article Abstract:

Advertising.com earned $11 million in 1999, a 1000% increase from 1998. Q1 2000 revenue was $12 mil. The company served 4 bil ads in June. Competitor AdForce served about 4 times that amount. Investors like the business because it tracks customer response (a click equals a viewer) more accurately than other ad media.

Securities issued, listed, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Agency Financial Data, Finance, Advertising services, Marketing industry, Advertising.com Inc.

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A new measure for Internet sponsorships in the search for a viable online business model

Article Abstract:

Studio One Networks, Next Century Media, and American Demographics magazine have formed a joint venture to market a new media service. The Sponsorship Effectiveness Index will measure consumer response to Internet sponsorships.

Joint ventures, Research Findings, Periodicals, Periodical Publishers, Services information, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Publishing industry, Measurement, Periodical publishing, Internet/Web advertising, Internet advertising, Marketing research firms, American Demographics (Periodical), Next Century Media, Studio One Networks

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On Broadway, Ads Now Get to Play Cameo Roles

Article Abstract:

Broadway shows have started to allow product placements during productions.

Forecasts, trends, outlooks, Contracts & orders received, Advertising, Advertising Activity, New York, Contracts & orders let, Forecasts and trends, Contracts, Market trend/market analysis, Contract agreement, Product placement, Advertising media, Broadway theater, Broadway theatre

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