Apple risks profits on new line

Article Abstract:

Analysts express concern over Apple Computer Inc's move to introduce a new microcomputer line that depends on large-volume sales and low-profit margins. The move to market the new Macintosh line represents a shift in the computer maker's business strategy, which had been to reap high profits on low-volume sales. One reason for the shift in strategy is Apple's eroding advantage over IBM and IBM-compatible computers since the introduction of Microsoft Corp's Windows 3.0 graphical user interface. Apple is also losing its corner on the educational market since IBM and Tandy Corp are offering less-expensive computers. The new Macintosh line has received generally good reviews and includes a black-and-white Macintosh model for around $1,000.

Microcomputers, Marketing, AAPL, Business planning, Apple Inc., Microcomputer, Strategic Planning, Financial Stability

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Technology stocks sink as profits dip

Article Abstract:

Stocks prices fell for companies in the computer and semiconductor industries as financial reports showed lower revenues and earnings. Texas Instruments Inc's (TI) earnings fell 89 percent from $106 million in the 2nd qtr of 1989 to $11 million in 1990. Revenues for TI fell 2.5 percent and may fall in the third quarter also. Advanced Micro Devices Inc reported a 2.6 percent decline in sales leading to a $5.9 million loss for the second quarter. Storage Technology Corp reported earnings double that of the 2nd qtr 1989 but domestic sales for the year are 'less certain.' These reports all contributed to stock sales and price declines for a number of technology companies including some that reported good quarterly results.

Prices and rates, Stocks, Stock prices, Price, Financial Report

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Semiconductor outlook is mixed

Article Abstract:

The US semiconductor industry has had a bad year but there are some shimmers of light on the horizon. Industry analysts look at the low 0.90 book-to-bill ratio for Nov 1990, the lowest in the industry since the mid-1980s, and say the industry is in a slump. Some analysts believe that the worst is over and that investors will begin investing in semiconductor stocks in 1991; they see 1992 as a good year for the semiconductor industry. Some investors advise that now is the best time to buy semiconductor stocks but others warn that the industry has not yet felt the effects of the US recession and will probably report losses for the 4th qtr of 1990.

Analysis, United States economic conditions, Forecasting, DRAM (Dynamic random access memory), DRAM, column, Market Analysis

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