Recreating advertising

Article Abstract:

The advertising industry is experiencing a shift in the market as clients indicate their discontent with the services offered by leading agencies. Marketers state that the usual ad agencies are now lacking talent and novel ideals for 30-second advertisements. An indicator of client discontent with their ad agencies is the changing hands of around 30 accounts between Jan 1998 to Oct 1998. Companies such as Domino's, United Air Lines, Kodak, Delta Air Lines have ceased to work with their long-time ad agencies.

Market information - general

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Driving Mercedes' ad world

Article Abstract:

Lowe and Partners/SMS Chairman and Chief Creative Officer Lee Garfinkel was responsible for putting Mercedes-Benz advertising on the creative map. Garfinkel formerly worked at the now-defunct Levine Huntley Schmidt and Beaver, where he made funny TV ads for Subaru. In the late 1980s, he joined BBDO and made TV ads for Pepsi. Since 1992, when Garfinkel joined Lowe, the ad agency has secured accounts for Heineken, Denny's, Eddie Bauer and Sun Microsystems.

Executive changes & profiles, Lowe and Partners/SMS

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