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BellSouth's down-home strategy; local telephone service has become a haven for cautious company

Article Abstract:

While the other Bell Regional Holding Companies pursued aggressive expansion plans, BellSouth Corp. maintained its focus on providing profitable local telephone service to its nine state area. This approach, which was criticized as overly conservative during the late 1990s, now appears as being wise in that BellSouth stock has held steady while other debt-laden telcoms have seen their shares fall sharply. Ironically, BellSouth's one acquisition attempt, of Sprint Corp. for $100 billion in 1999, fell through, which now looks to be beneficial for BellSouth in that Sprint has lost one-third of its value since then.

Author: Romero, Simon
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Wired Telecommunications Carriers, Telephone communications, exc. radio, Local Telephone Service, Management, Telecommunications services industry, Telecommunications industry, BellSouth Corp., BLS, Local telephone services, Ackerman, F. Duane

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Once proudly carried, and now mere carrion

Article Abstract:

Many mobile communications devices, designed at the height of the dot-com boom, failed to excite consumer interest because of unreliability and bulkiness. Some of the products have fallen by the wayside but others are being redesigned and might be reintroduced. The products are: Metricom's Ricochet wireless modem, Scout Electromedia's Modo restaurant and club information device, Iridium's satellite phone, Samsung's Watchphone and Cyberbank Corp.'s PC-EPhone.

Author: Romero, Simon
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Communications Equipment, Other Communications Equipment Manufacturing, World, Communications Eqp ex Broadcast, Product discontinued, Product description/specification, Product information, Wireless communications, Telecommunications equipment industry, Telecommunications equipment, Wireless communication systems, Product discontinuation

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Selling Houston Warts and All, Especially Warts

Article Abstract:

A unique and unofficial advertising campaign for Houston, Texas created by the advertising agency ttweak invites residents to post reasons why they like the city on a shared website.

Author: Romero, Simon
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Marketing procedures, Texas, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Methods, Marketing, Travel industry, Advertising, Company marketing practices, Tourism, Houston, Texas

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