Brand finals

Article Abstract:

Fans of the Australian Football League are corn-holed by the big money. The sight of thousands of true believers turning out to a training session in their officially approved club merchandise, to cheer themselves hoarse for a player who is nothing more than a tradable commodity is a sad sight.

Financial management, Management dynamics, Finance, Practice, Football players, Company financing

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The team money built

Article Abstract:

Real Madrid is spending huge sums to win publicity and is least bothered on how the team manages to win. It is offering huge sums to team up players who have the capability to endorse products rather than play for the team.

Advertising, Advertising Activity, Advertising expenditures

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