Brand up and be counted

Article Abstract:

The Australian fashion industry is focusing on understanding and meeting the needs of its customers after seeing its share of consumer spending fall from 8.5% in the 1970s to 5.5% in 1998. Stores are selling a lifestyle rather than just clothing by adding food, coffee, sporting goods, books and other products to their merchandise offerings. Social analysts are advising retailers about individualizing mass marketing.

Australia, Retail industry, Retail trade, Marketing, Clothing industry

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True film noir

Article Abstract:

New Zealand film-maker, Niki Caro who has a sublime sense of mood, a unique narrative style, and a reputation of being humble and uncompromising has made a film called 'Whale Rider', which is being hailed as the most awaited film. Whale Rider is based on the novel by the same name, which retells a Maori legend of triumph over adversity with a girl as its central character.

New Zealand, Criticism and interpretation, Works, Filmmakers, Movie directors, Whale Rider (Motion picture), Caro, Niki

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Show no mercy

Article Abstract:

A description is presented of the experiences of a journalist who went to the Sydney Paralympics in 2000 and was impressed by the athleticism and competitive spirit which was shown by the competitors.

Achievements and awards, 2000 AD, Disabled athletes, Paralympic Games

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