Brann Worldwide is acquiring Wong Wong Boyack to add an Asian marketing capability

Article Abstract:

San Francisco, CA-based Wong Wong Boyack is being acquired by Wilton, CT-based Brann Worldwide. Both companies are direct-marketing agencies and with the Brann acquisition, the company expands its reach in marketing to the Asian-American and Asian populations that have been a specialty of Wong. The weak US economy and the 2000 Census, which reported increases in minority populations, have nudged ad and marketing agencies out of their one-size-fits-all campaigns.

Asset sales & divestitures, Acquisitions & mergers, Agency Formation/Mergers, Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Mergers, acquisitions and divestments, Direct marketing, Marketing industry, Brann Worldwide, Wong Wong Boyack

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A male sex symbol enjoys the company of larger women in a new campaign for Lane Bryant

Article Abstract:

Lane Bryant is trying a new advertising campaign to promote plus-sized women as sexy and desired by rich, powerful men. The women's clothing retailer has asked Chris Noth, "Mr. Big" from "Sex and the City" on HBO, to be in a commercial advertising larger women's sixed clothing.

Women's accessory & specialty stores, Women's Specialty Stores, Clothing Accessories Stores, Appointments, resignations and dismissals, Women's clothing industry, Clothing industry, Actors, Clothing stores, Noth, Christopher, Lane Bryant Inc.

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Clairol tones down a campaign in an effort to give its new hair products a separate personality

Article Abstract:

Clairol has decided to veer away from its "Herbal Essences" shampoo advertising campaign to concentrate on new "Herbal Essences True Intense Color" hair dyes. The campaign is being handled by the Kaplan Thaler Group with a total budget of $75 million.

Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Hair Colorings, Toiletries industry, Hair dyes, Clairol Inc.

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