Budapest and I.B.M. making music; Eastern Europe turns to business for arts help

Article Abstract:

IBM spends $34,000 to sponsor the 1993-94 Hungarian Symphony Orchestra season, which opens at Budapest's Art Nouveau Academy of Music in Oct, together with a four-concert Mozart series and a Mozart concerto prize contest. In return, IBM's corporate logo will adorn the Orchestra's tickets, programs and posters, helping to improve its image in Hungary. IBM's marketing coup is part of a growing trend toward corporate sponsorship of the arts in post-Communist Eastern Europe. With government support drying up, such cultural institutions as the Czech Philharmonic, Poland's Wielki Theater and the Silesian Dance Theater are turning to business, in particular to regional banks, for funding. Gdansk's Teatr Wybrzeze repertory group is even opening its own restaurant, bar and art gallery to replace an $80,000 annual city subsidy, which it will lose in 1994.

Prepackaged software, Entertainers & entertainment groups, Theatrical producers and services, Finance, International Business Machines Corp., IBM, Eastern Europe, International relations, Theater companies, Arts, Art, Music, Budapest, Hungary, Theater, Corporate sponsorship, Symphony orchestras, Trends, Image, Funding, Musical Performance, Hungary, Europe, Eastern

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The lap-top computer goes to college

Article Abstract:

Laptop computer makers are focusing on the student market, offering products through college books stores at wholesale prices. Drew University issues every freshman a Zenith laptop, including the cost of the machine as part of tuition. School officials see computer literacy as part of a liberal education and encourage the use of laptops for taking class notes. Some educators and computer experts think microcomputers may be a better answer. They cite limited flexibility, inferior screen display and relatively high cost as laptop negatives. Sales figures show that laptops are becoming more popular, and commercial dealers are upset about the student discounts manufacturers are offering. Some manufacturers are seeking new markets by selling to major retailers such as Sears, Roebuck and Co.

Universities and colleges, Curricula, Laptop computers, College students as consumers, College student consumers, Computer Industry, Student, Drew University

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In Life on the Mekong, China's Dams Dominate

Article Abstract:

China's dams on the Mekong River are causing environmental and economic problems further south, and southeast Asian countries are growing increasingly frustrated.

China, Strategy & planning, Government domestic functions, Southeast Asia, Planning, International aspects, Environmental aspects, Environmental policy, Dams, Company business planning, Mekong Delta

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