Burger King alters movie tie-in plans

Article Abstract:

Burger King withdrew ads intended to promote Small Soldier after the movie was issued a PG-13 rating instead of a PG. The burger chain changed ads in a Saturday morning TV programming with an image-campaign focused on children after the new rating was given. Initially, Burger King fashioned 12 toys based on the movie theme, for tykes 10 years old and below. Kim Miller, a spokeswoman for Burger King, said the chain informed parents about the PG-13 rating and eliminated its "Kid's Club" trademark from labels and other advertisements.

Comment:

Withdraws ads intended to promote Small Soldier after the movie was issued a PG-13 rating instead of a PG

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Not their way: Burger King spots lose with consumers

Article Abstract:

Burger King Corp's TV ads reviving the company's 'Have it your way' jingle are not very popular with consumers, with only 17% of the Ad Track respondents said they like the ads 'a lot.' The commercials are liked best by those respondents with an annual household income of $25,000 to $35,000. Twenty-three percent of the respondents said the Burger King commercials are very effective. The TV ads, which debuted in mid-Oct 1998, show a boot camp commander and a footage from a TV ad produced in the 1970s.

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GM hopes ads rehab Olympics

Article Abstract:

General Motors is launching an advertising campaign based on the 2000 Olympics. The automaker hopes the ads will veer attention away from the ethics scandal that has tainted the Games' reputation. The campaign, created by Berlin Cameron & Partners, will unveil a new GM program designed to help Olympic hopefuls through 2008. The program is expected to give 100 cars to athletes each Olympiad.

Transportation Equipment Manufacturing, Motor Vehicles & Parts, General Motors Corp.

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