Canadian Tire to revamp stores

Article Abstract:

Toronto, Ont.-based Canadian Tire Corporation Ltd., which is led by president Stephen Bachand, has remodeled its stores. The tire stores, which include kitchen and other products, partly have been redesigned to attract female customers.

Demographics, Tire, Battery & Accesory Stores, Automotive Parts and Accessories Stores, Auto and home supply stores, Automotive parts stores

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Canadian Tire ads demonstrate smarts

Article Abstract:

The new marketing strategy adopted by the Canadian Tire TV commercials is discussed. The ads use an imaginary suburban couple to explain how the product is to be used and how to solve the related problems.

Advertising, Advertising Activity

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Canadian Tire hopes Q stands for profit

Article Abstract:

Canadian Tire Corp. Ltd. has launched two spacious convenient stores called Q, in order to improve its profit margin at its gas pumps. The details of the new stores are briefed.

Facilities & equipment, Convenience Stores, Grocery stores, Buildings and facilities

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