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News, opinion and commentary

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Canadian firm finds Coke's new slogan hard to swallow

Article Abstract:

Parmalat Canada Ltd., a Toronto-based company, is laying claim to Coca-Cola Co.'s new global advertising slogan, "Life tastes good," and has filed a claim with Canada's trademark office.

Author: Heinzl, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2001
Patents & copyrights, Cookies & Crackers, Cookie and Cracker Manufacturing, Cookies and crackers, Coca-Cola Co. (Atlanta, Georgia), Snack foods, Intellectual property, KO, Baked products industry, Baked goods industry, Parmalat Canada Ltd.

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Canadian thirst grows for imported beer

Article Abstract:

Imported beer has gained 9.8 percent of the Canadian market within the past eight years.

Author: Heinzl, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Market share, Beer & Ale, Standard Beer, Beer, Company market share

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Molson to revive Joe Canadian

Article Abstract:

Beer maker, Molson Canada plans to reinstate the spokesperson, Joe Canadian.

Author: Heinzl, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2001
Beer & Other Malt Beverages, Advertising, Spokesperson, Malt beverages, Brewing industry, Breweries, Molson Breweries of Canada Ltd.

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Subjects list: Canada
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