Canadian-owned agency gets "I love New York" campaign

Article Abstract:

Wolf Group Integrated Communications wins tourism campaign for New York City. Company officials announced they will be promoting tourism to the city with ad spots on Canadian television using the spots on over 100 television stations.

Television, New York, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Administration of Economic Programs, Economic Programs-Municipal, Usage, Brief Article, Travel industry, Economic policy, New York, New York, Company Profile, Tourism, Slogans, Wolf Group Integrated Communications

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Cossette swallows McDonald's ad account

Article Abstract:

McDonald's Restaurants of Canada Ltd. has given Cossette Communication Group Inc. a new $50 million advertisment account. Quebec City, Quebec-based Cossette is the largest ad agency in Canada.

Use of services, Eating places, Food Services and Drinking Places, Advertising Activity, Marketing, Restaurant industry, Restaurants, Cossette Communication Marketing, McDonald's Restaurants of Canada Ltd.

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Bay drops ad agency in bid to revive sales

Article Abstract:

Hudson's Bay Co. ends its advertising contract with Wolf Group Canada and hires Padulo Integrated Inc.

Department Stores, Advertising, Hudson's Bay Co., Wolf Group of Toronto, Padulo Integrated Inc.

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