Clinton video plugs two soft-drink brands

Article Abstract:

Diet Coke and Canada Dry Ginger Ale received an unexpected and yet considerably effective advertising from US President Clinton's video-taped grand jury testimony. Marketing analysts believe that the exposure did good for the brands, considering the connection made with the president and the number of people watching the testimony. Rick Keppler, president of Keppler Entertainment, said that the president's reputation would not weigh on the brands, but the TV exposure would help their value and recognition.

Comment:

Diet Coke & Canada Dry Ginger Ale receive considerably effective advertising from Pres Clinton' video-taped testimonty

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Seagram juices up cola wars

Article Abstract:

PepsiCo, the second-leading manufacturer of soft drinks, is acquiring for $3.3 billion Seagram's Tropicana juice operations. The proposed acquisition deal for Tropicana intensifies competition between Coca-Cola, which controls the Minute Maid juice business, and PepsiCo. Seagram, a major liquor company from Canada that owns Universal Studios, plans to utilize the proceeds of its divestment of its Tropicana juice business in funding its planned acquisition of Polygram, a music firm.

Comment:

Is selling its Tropicana juice operations to PepsiCo for $3.3 bil

Asset sales & divestitures, Acquisitions & mergers, Canned Fruit Juices, Fruit and Vegetable Canning, Canned juices, PepsiCo Inc., Seagram Company Ltd., Tropicana Products Inc.

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Curls, attitude pushing Pepsi

Article Abstract:

Pepsi-Cola Bottling Co's 'Joy of Cola' TV commercial features 6-year-old, curly-haired Hallie Eisenberg who assumed famous voices of Aretha Franklin and Marlon Brando. The TV ad was liked 'a lot' by 41% of Ad Track respondents, thus making it the second most popular among those TV commercials surveyed by Ad Track in 1999. The Pepsi ad, which was created by BBDO New York, was first broadcast in Mar 1999 during the Academy Awards.

Pepsi-Cola Bottling Co.

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